That means if you have reached 100 viewers and 15 of them exited your stories, the equation looks like this:ġ00 (reach) – 15 (exits) = 85 (difference)Ĩ5 (difference) / 100 (reach) = 0,85, which is 85% (retention rate)Īs the result is calculated individually next to each featured story, it becomes invaluable to understanding what content gets higher retention. Subtract the number of exits from the number of viewers reached and then divide the difference by viewer reach. Here is the equation we found to calculate it. So, we did some research to find the perfect formula for measuring viewership retention of stories. Viewers can do a lot while watching (such as exiting, moving to the next or previous segment, and jumping to another account’s stories). Simply put, the Retention Metric of Instagram Stories is a means of understanding what percentage of your viewers watch your Instagram stories until the last segment. What does the Retention Metric of Instagram Stories mean, after all? If you’d like to know everything about the retention metric of Instagram Stories and how you can best use it to improve your content, you’re in the right place. Our team developed it to provide clients with the most information possible regarding their Instagram actions. The truth is that the retention metric plays an important role in your results. However, many people question how retention works and how it’s calculated for Reportei reports.

The retention metric of Instagram Stories is essential if you want to understand how viewers engage with your content.

Here’s why Retention of Instagram Stories affects your results

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